As the Chevrolet Aveo careens 40 miles per hour into a barrier, the front end of the car compresses like an aluminum can, sending a crash-test dummy’s head into the steering wheel of the low-price subcompact that has become Mexico’s bestselling car.
This scenario, depicted in a crash-test video released this week by auto-safety advocates, could never happen to an Aveo driver in the United States or Europe, because government regulations force General Motors to install air bags, a crucial safety feature. But the rules are different in poorer countries with looser auto safety regulations. There, the world's largest automakers are free to maximize the thin margins they earn on low-priced cars, putting profits over safety.
“Auto safety rules vary by country, but basically if the government doesn’t require it, it doesn’t happen,”
said Judie Stone, president of Safe Highways and Public Education.
Vehicles that major car companies such as General Motors and Volkswagen manufacture and sell in parts of Asia, Africa and Latin America would fail safety standards in Europe, the U.S. and Japan, creating a double standard that divides the world into safety haves and safety have-nots.
The Chevrolet Aveo is the starkest example of the industry's cost-cutting practice. The car failed independent crash tests conducted by LatinNCAP, a regional branch of the global New Car Assessment Program. The organization released its findings this week.
In partial front-end collisions, the damage to the Aveo is so extensive that the roof and driver’s-side door contort and separate, one of the signs safety experts look at to rate structural integrity. Between the tin-can quality of the body and the missing air bags, the vehicle returned a "zero stars" rating from NCAP.
“Unfortunately the Aveo is typical of a poor overall GM safety performance revealed in five years of independent crash testing,”
María Fernanda Rodríguez, LatinNCAP president, wrote in a letter to GM president Mary Barra this week.
“In fact, Chevrolet’s poor overall score is only exceeded by three Chinese brands.”
Rodríguez is demanding action to improve Chevrolet’s track record in Latin America, a vital emerging market region for automakers.
Last year, Volkswagen responded to pressure from NCAP over selling its Polo in developing markets without airbags. Crash tests of the popular mini showed that, while its body design was sound, it needed air bags. But the same testing in India showed popular low-cost models, like the Tata Nano, smashing like aluminum cans on wheels. Last year, the NCAP slammed Nissan for the Datsun Go, a low-cost mini that, like the Chevrolet Aveo, has questionable body integrity and offers a lower priced version without air bags.
Judie Stone of Safe Highways and Public Education says India has become a major focus of efforts to spur action because it’s one of the most dangerous places to drive in the world. India is in the process of drawing up rules, but it’s a complicated political process that will take time.
“Improving safety can be done in conjunction with regulation,”
“But it’s also about getting these manufacturers to do things voluntarily.”