Scion iQ Axed
 January 18, 2015
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Toyota is dropping the Scion iQ from its lineup. 

The iQ had a major decline in sales last year, dropping by 50 percent year-over-year. When asked about the fate of the car, Scion brand chief Doug Murtha said it won’t be “staying in the lineup too much longer.”

Murtha says that the iQ was a “healthy experiment” for the brand, but it did not sell based mainly on its compact size and price tag. Even though the car earned four-star crash ratings and had 11 airbags, “physics are physics, and they’re nervous about driving a vehicle that size,” said Murtha.

Carrying a $16,435 base price, the iQ sold for a little less than the larger Scion xD but it cost about $1,600 more than the Yaris. And even though it was rated at 37 mpg combined, Murtha says that customers expected something closer to 60 mpg thanks to the car’s tiny proportions.

Scion sales slid overall last year by 15 percent to 58,009 units, a situation which the brand plans to combat by introducing three new models in the next three years. At the upcoming 2015 New York Auto Show, Scion will show the production version of the iM, a small hatchback, alongside a new sedan model.

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    2 thoughts on “Scion iQ Axed”

    1. With only 38 mile range and the high prices for both mean they are a hard sell since larger one available at the same price.
      Lower the prices to match their size, at least 70 mile range though really 150+ mile range battery is completely paid for by the $7500 battery tax credit.
      While I’d heard of the iQ I didn’t even know it was for sale in the US their marketing is so bad.
      For marketing to the senior communities in Fla, Az Cal, etc the iQ would be a hit if priced right replacing NEV’s.
      But hard to sell what you don’t advertise or market wide enough.

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